In recent years, with the improvement of consumers' awareness of environmental protection, the shortcomings of the board type custom cabinet are exposed gradually, such as being susceptible to moisture and formaldehyde problems. The stainless steel cabinet has the advantages of moisture-proof, scratch resistance and durability, which just makes up for the short board of the board type custom cabinet. On the other hand, with the deepening investment and the improvement of processing technology, stainless steel cabinet can be made into bright multi-color effect of baking paint through anodizing process. And various styles and colors such as wood grain, cloth grain and stone grain can be made through film covering, which makes the style of stainless steel cabinet present rich and diverse, and meet different decoration requirements. The market share of stainless steel cabinet has been improved continuously.
In order to meet the market demand, stainless steel cabinet enterprises have also accelerated their pace, gradually expanding from a single category of cabinets to wardrobes, cloakrooms, wine cabinets, bathroom cabinets, balcony cabinets, etc., which are collectively referred to as "stainless steel home". At the same time, with the continuous iterative upgrading of stainless steel home products, stainless steel customized home has entered more and more consumers' homes, and has become a competitive new force in the customization industry.
As we all know, after years of development, the current pattern of panel customization home furnishing industry has basically formed, and the competition between enterprises is becoming increasingly fierce. In a red sea, stainless steel customized home is suddenly emerging, with a rapid development momentum, which may become the "tuyere" of the next customized home.
In the past few years, stainless steel customized home field has accumulated a lot of high-income consumer groups. Some organizations have done a survey, 38% of respondents will consider buying stainless steel cabinets. It is worth noting that in the past three years, stainless steel home furnishings have achieved an annual growth of more than 30%. Obviously, stainless steel home is a potential market.
Although plate customization has an unshakable market position in the short term, stainless steel customization with outstanding advantages is like a "black horse" with strong post-modern characteristics, which impacts on the plate customization market and has great potential to change the pattern of customized home furnishing industry.
This year, customized home set off a "high set" boom. Under the continuous fermentation, ODM momentum has increased. At present, the category of cabinets and wardrobes, and is gradually approaching the direction of wooden doors, tiles, floors, etc.
In order to create a high-end brand, efforts should be made in brand positioning, material selection, product design and product environmental protection. Many customized home brands have announced their involvement in high-end customization, hoping to create differentiated competitiveness with high-end customization and avoid the homogenization competition of mass customization.
Driven by the high level design momentum, stainless steel customized home also ushered in new development opportunities.
Stainless steel customized home is made of 304 food grade stainless steel, and the production process is more complex than plate customization. Therefore, the consumer groups of stainless steel customized home are mostly middle and high-end customers. It can be said that stainless steel customized home has its own "high gene". Therefore, 2020 will also become a year of rapid rise of stainless steel customized home.
According to the data, during this year's Construction Expo, there were more than dozens of merchants from two to three stainless steel brands, which greatly exceeded the previous construction fairs or manufacturers' special investment fairs. From a horizontal perspective, compared with the investment data of system doors and windows, integrated stoves, high-end brands and other categories in the current tuyere, the popularity and presentation effect of stainless steel customized furniture booth are very significant. Many experts and scholars in the industry have made positive comments on the development of stainless steel customized market.
Wuxi Hongwang Stainless Steel Manufacturing produces various types of customized stainless steel products. If you want to know more about stainless steel, please continue to pay attention to the Wuxi Hongwang website.
Tag: stainless steel cabinet, stainless steel customized home